Yesterday, Guy Kawasaki publicized his 10-20-30 rule for presentations on his weblog. There is much to say pro and contra that rule. But, first we have to understand who this piece of advise is aimed at. Guy is a venture capitalist, and feels extremely bothered by boring sales pitches of startups looking for investors. As an act of pure self-defense, he came up with a simple rule of thumb. Continue reading...

From time to time we hear people using the term “presentation artist”, implying that inspiration, creativity, and genius play a major role in designing visual aids. But, that is a gross overstatement. Works of art are created “to be appreciated primarily for their beauty or emotional power” (New Oxford American Dictionary), they serve no practical purpose, whereas presentation slides do. Continue reading...

Persistent Presentation Paradigm #9: “Clip art makes my slides look more interesting and sophisticated. A Dilbert comic can say more than thousand words.” Continue reading...