Promise and deliver — that rule applies to any presentation. But, presenting to people of cultural backgrounds different from our own demands special attention. What people expect from a presentation might differ from culture to culture. Germans admire a logical structure, they think the best presentations are in-depth, detailed, and have enough evidence, facts and documentation. Others will only listen to us if our facts are brief and selective — Americans for instance. We should never assume that our international colleagues will share our view. Continue reading...

We are proud to announce that Seth Godin’s “Really Bad PowerPoint” is now available in German. This little ebook is already a classic. If there is a point in time that marks the beginning of a higher awareness towards presentation techniques in the media age, that is it. Download it, read it, and pass it on. Get the original version here, and the new German version here. Thank you, Seth, for making it possible! More from Seth here. Watch one of Seth’s presentations.

Brands play an increasingly important role in business life today. Building, maintaining, and promoting brands has long become a business in itself. Big agencies create recognizable brands that set themselves apart from the competition. For that purpose companies have a corporate image, corporate design, and corporate design guidelines. Continue reading...

If a presentation was a theater piece it would involve a dozen different professions, such as: playwright, editor, impresario, director, dramatic advisor, set designer, video designer, props master, stage manager, technician, prompter, and actor. Continue reading...