A successsul presentation should contain the three "knows": 1. need to know, 2. want to know, 3. nice to know. It goes without saying that there are things the audience needs to know — things that we believe are pertinent to our talk, and to the listeners. They need to know this in order to make a decision, to give you their support, to do the task, to be persuaded, won over, induced, motivated, or whatever it is we are attempting to achieve. Continue reading...

Persistent Presentation Paradigm #2: “I have to play it safe, can’t afford to be vulnerable. I rather put everything on a slide — just to make sure.” Continue reading...